By Karen Kwan

Love, they say, cannot be denied. And thus how fitting that the powerful Greek God of love, Eros, is the namesake of the latest men’s scent from Versace, a fragrance Donatella designed with the strong, valiant hero in mind.

Eros, Versace’s first men’s fragrance launch in the last five years, balances sensuality with masculinity. Fresh top notes of mint, Italian lemon and apple give a vital energy to the juice, while tonka bean, ambroxan and geranium flower heat up its heart. Finally, sensual, masculine notes of cedarwood, vetyver and oak moss compose the powerful base to this daring, alluring fragrance.

The renowned fashion house’s roots are, too, of course inherent in the new fragrance and its design. The nod to Greek mythology, synonymous with the label, emblazon the tactile bottle, with the goddess Medusa head both on the bottle and the top, while the Greek fret creates a striking pattern on the handsome bottle. Also, allow yourself to daydream for a second and let the bottle’s precise shade of turquoise blue glass virtually transport you to the Mediterranean sea.

Any lingering doubts as to what type of man embodies Eros are addressed in the television commercial, brought to life under the creative directive of Donatella. An exquisitely sculpted, almost otherworldly, bow and arrow-wielding gladiator clad only in a Versace robe and trunks powers through the rain to triumphantly part the dark and stormy clouds for the sun. He, too, will not be denied.

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