This summer, Hudson’s Bay is setting out on their biggest adventure ever. Founded in 1670, under the name The Company of Adventurers, Hudson’s Bay has since become an international icon and North America’s most enduring brand. To celebrate our heritage and pay homage to the adventurous spirit of our founders, we’ve hand picked four courageous filmmakers / extreme sports enthusiasts and sent them on an epic journey across Canada as part of a mission we’ve coined Project Adventure.

Our four adventurers are traversing this beautiful country, in a 34 foot long custom striped RV, to gather footage for an exclusive web series. During their two months on the road, they will be stopping at some of the most exciting and inspiring destinations this country has to offer. From skydiving in Banff, to snorkeling with Beluga whales in the Hudson Bay, our team will be filming every step of their breathtaking journey. The tour kicked off June 19th in Vancouver, BC, and is taking our adventurers to 50 Canadian cities and towns, ending in Rocky Harbour, Newfoundland on August 11th. Continuing to celebrate its past, present and much-anticipated future, Hudson’s Bay is hitting the open road for a truly Canadian experience, and we would love for you to join us. Follow the Project Adventure web series, starting July 1st on B-Insider.

For a chance to win a $2,500 Hudson’s Bay gift card, tweet a picture @TheHudsonsBayCo of ANY Canadian summer time adventure, #ProjectAdventure.


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